Brand & Identity, Educational, Insights, Return On Design Investment
The Grand Opening of Fidelity Bank’s new Corporate Center in the historic Scranton Electric Building Insights from Layer X Principal, Michele Dempsey, AIA | LEED AP Last Friday, Governor Josh Shapiro joined Fidelity Bank leadership, state and local officials and...
Brand & Identity, Educational, Insights, Return On Design Investment
The problem we see most across corporations, non-profits, institutions and communities is surprisingly simple. Their environment is telling the wrong story. Not because they don’t know who they are, but because their environment has not caught up to who...
Brand & Identity, Educational, Insights, Return On Design Investment
Most people think architecture begins with drawings. Floor plans. Renderings. The “pretty pictures.” In reality, the most important architectural work happens long before anything is drawn. It happens in the decisions that shape a project while options are still open...