Responding to the changing landscape of healthcare, this prototype store for Blue Cross of Northeastern Pennsylvania makes navigating insurance simple, approachable, and personal. Rolled out in Dickson City and Williamsport, the design embodies the Blue Cross brand with a vibrant color palette and a cheerful atmosphere that instantly puts visitors at ease.
The layout promotes openness and accessibility while offering privacy where it’s needed most. Glass-walled meeting pods allow natural light to flow throughout the space, fostering transparency and trust, while providing comfortable areas for confidential conversations. Local imagery reinforces Blue Cross’s deep connection to the communities it serves, grounding the brand’s national identity in local pride and care. The result is a bright, welcoming environment that reflects Blue Cross’s mission to simplify healthcare for individuals and families.
