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  • Core Sundries at Ocean Casino Resort

Core Sundries at Ocean Casino Resort

Atlantic City, NJ
The goal of this project was to design a resort retail experience that elevates everyday essentials into curated moments of delight, capturing the spirit of leisure, luxury, and coastal sophistication.

The CORE sundries stores are immersive, modern expressions of the resort’s brand ethos. Each space balances clean-lined minimalism with playful touches that elevate the shopping experience. The architectural palette is crisp and contemporary with a balance of cool tones, tactile materials, and strategic lighting.

A feature wall of display cubes curates and exhibits everyday items as precious and desirable. Doors opened to access news media emphasize a sense of discovery.

The tiered planes of the ceiling mimic a sea shell while metallic mosaic tile insets shimmer like sunlit water. Back-lit translucent resin panels glow with blue light, enhancing the immersive quality and reinforcing the connection to sea and sky. Streamlined blade signs and well-placed romance cards define themed zones, guiding the guest organically through the space while telling micro-stories about the products on display.