Fidelity Bank Back Mountain Branch

The branch is designed to guide customers through an intentional, interactive journey. Upon entry, a Business Spotlight showcases local companies, reinforcing the bank’s connection to the community. A digital Customer Celebration screen highlights events and milestones, while a Hospitality Bar offers refreshments to create a welcoming atmosphere. The Technology Bar introduces visitors to Fidelity Bank’s digital tools through hands-on interaction with mobile and smart devices.

Strategically placed check desks feature rotating magnetic signage with “burning financial questions” to spark meaningful conversations between customers and bankers about major financial decisions, from saving for college to buying a home. Behind the transaction area, a large screen markets Fidelity’s products and services, reinforcing brand presence and offerings.