Misura at Park MGM

Las Vegas, NV
The goal of this project was to reinvent the Misura men’s clothing store as an edgy, modern retail brand with warmth, texture, and soul.

Misura was designed to be edgy with warmth, texture and soul. The folding plane that climbs up the wall, across the ceiling and back down the far wall encapsulates the store and gives it a daring look that compliments the merchandise. This environmentally-conscious prototype for the Misura brand has been adapted to other resort locations throughout Las Vegas and several casino resorts on the East Coast.